crop EURALIS Brand

EURALIS is a creative brand

  • Creating value for our clients thanks to our seeds
  • Creating trust through our practices

Driven by strong business fundamentals, EURALIS has the objective to continue its dynamical growth by conquering the new market shares on the international level. The EURALIS brand is evolving to support our ambition. In addition to our expertise in seeds, we are asserting what makes us different to build a strong brand.


  • a powerful and innovative research on five crops
  • reliable production and high-quality acknowledged expertise
  • commercialization in a close partnership with the distributors


PERFORMANCE, INNOVATION, QUALITY and RELIABILITY are the inevitable pillars to strengthen our position amongst the European leaders in maize and oilseeds. For EURALIS, to achieve its success means to assert the brand’s original values. Those values differentiate us and are known and appreciated by our customers.

CUSTOMER ATTENTION, CREATIVITY and CONTINUOUS SOLUTION-SEEKING are the basis of EURALIS’ relationship of trust with our customers. We wish to cultivate them and let them grow.


  • To be the most attentive and inventive seeds partner of distributors and farmers
  • To continue sustainable international growth
  • To strengthen our position among the leaders in corn, sorghum and oilseeds crops


The values of trust that we emphasis in our new brand policy are deeply rooted in the identity and culture of EURALIS, one of the major cooperative groups in Europe. We continue to cultivate that promise so that, everywhere, whatever their job, whatever their nationality, men and women at EURALIS continue to commit themselves to creating seeds, as well as the trust of farmers, through their service. Everywhere we share our expertise in seeds in order to make it possible for famers to get the best out of their crops. This is our MISSION.

Discover everything about our New Brand Positioning in the following movie: